
Decathlon - Betton
La Crémerie recently collaborated with the Decathlon store in Betton, currently in the running for the Broche d'or, a prestigious competition designating the best Decathlon store in Europe. This unique partnership allowed us to showcase the expertise of our collective through a monumental fresco, created inside the store.
This artistic work aims to dress a new field dedicated to a sporting activity called One Wall, a sport centered on universality and self-improvement, particularly intended for young people.

Painters: Fortune - Gloar
Area: 30m²
Our mission was clear: to design a visual that was both dynamic and universal, integrating elements specific to the city of Rennes while paying tribute to the aesthetics of traditional graffiti. We thus chose a bold artistic direction, mixing the cartoon universe with vintage imagery, while integrating graffiti elements.
The choice of blue tones was obvious, not only to harmonize with the environment of the One Wall field, but also to ensure optimal readability and not to disturb the concentration of the players in full action.
The creation of this fresco lasted a week, under a radiant sun at the beginning of May. Throughout this period, the warm welcome from the Decathlon teams was a real driving force for our artists.
This collaboration continued during the official inauguration of the One Wall field, an event marked by the presence of the creator of this sport, which added a symbolic dimension to our work.
This project represents a real success for our collective, which was able to take up the artistic challenge while immersing itself in the sporting spirit of the brand. This creative and sporting week allowed our members to push their own limits, in a dynamic of exemplary collaboration with the Decathlon teams.
Completion time: 4 days
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