Nissan - Champion's League Final
Who would have thought that graffiti, football, parkour and automotive were linked.
La Crémerie flew to Welsh lands in Newport, very close to Cardiff.
The hotel capacity of Cardiff, capital of Wales, not being abundant, the Group Nissan , official partner of the Uefa Champions League has privatized a cruise ship for a particular evening.
Nissan launches, the day before the European football final, its new vehicle: the Nissan X-trail 2017 . More than a thousand guests and leaders of the famous car brand are present.
The ship in question, Le Magellan, has 726 cabins, 12 decks, 2 swimming pools, 3 jacuzzis... but above all prides itself on having a 25m² space available under the colossal chimney.
La Crémerie was therefore approached by the Neuf & demi agency following these previous services with the Stade Rennais, its work carried out on the theme of football but also on its many vehicles already produced.
The Nantes agency, looking for a collective who had already worked on this type of service, called on the two biggest fans of round balls at the Crémerie: Gloar and Fortune.
The team of painters is not alone in the planes leading to Cardiff, 3 football freestylers (including a quadruple world champion) and 8 Parisian acrobats embark on a parkour and demonstrations of technical gestures.
The challenge for our artists: to decorate the underside of the huge fireplace which hosts the speech of the Nissan Marketing Director at 7 p.m.
The new vehicle, unpacked the same evening from a container, must be faithfully represented. The dragon emblem of the city as well as the stadium hosting the final of the cup with big ears must also be illustrated around the hashtag #tooexcitedto.
3 hours will have been enough to decorate this evening. The capricious weather not having made it possible to respect the timing for the parkour and the freestyle demonstration, the Welsh rain did not however interrupt the two graffiti artists of the Breton waterproof collective.
Objective successfully achieved: "La Crémerie is the Champion's League!"
